Top 5 Fashion Games Performance on Android in South Africa: Q2 2021

In the second quarter of 2021, South Africa's top 5 fashion games on the Android platform demonstrated dynamic performance across various metrics. Here’s a closer look at their trends in weekly downloads, revenue, and active users.

Project Makeover from Magic Tavern, Inc. saw its weekly revenue fluctuate, starting at around $13K in late March and peaking at approximately $18.9K by the end of June. Weekly downloads varied, with a low of about 5.7K in mid-April, reaching over 10K at the end of March. Active users showed a general decline from 53.3K to around 45.5K throughout the quarter.

Crowdstar Inc's Covet Fashion: Dress Up Game exhibited a steady revenue pattern, averaging around $3K per week, with a notable increase to $4.2K in mid-May. Weekly downloads were relatively low but saw a spike to 781 in the last week of June. Active users hovered around 3.5K early in the quarter, dropping slightly to around 2.7K by mid-June, before a small rise to 2.9K by the end of the quarter.

Love Nikki-Dress UP Queen by Elex experienced modest revenue, generally under $1K per week, with the highest being $900 in late April. Downloads were fairly consistent, mostly ranging between 600 and 900 per week, peaking at 968 in mid-June. Active users remained stable, averaging around 4K throughout the quarter.

Super Stylist Fashion Makeover from CrazyLabs LTD had a notable revenue increase, peaking at $651 in mid-June from a low of $178 in early April. Downloads showed substantial growth, starting at around 1.8K at the beginning of April and reaching a peak of 3.7K in mid-June. Active users also saw an upward trend, rising from around 18.6K in late March to over 23K by the end of June.

Lastly, Producer: Choose your Star by Amrita Studio showed weekly revenue starting at $142 and peaking at $579 by the end of June. Downloads varied, peaking at 725 in early May but dropping to 341 by mid-June. Active users exhibited growth, starting at 693 in late March and reaching over 1K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, you can visit Sensor Tower’s platform.